As the Olympic games takes place in the iconic city of Rio De Janeiro, the eyes of the world have never been so keenly focused on Brazil.
But today the emphasis is on the United Kingdom as we announce the official launch of Canoan on sara-da-silva.com
So who are Canoan? Canoan are a Brazilian fitness clothing brand based in the city Sao Paulo, in south east Brazil.
The company was established nearly 20 years ago by businesswomen and fitness entrepreneur Carla Andrade and has been building a presence in the Brazilian fitness market ever since.
Carla Andrade, a former Brazilian national gymnast, turned to fashion after her career as an athlete and dancer came to end. Then in 1996 she focused her passion for sport and fitness on creating what is now the Canoan brand.
Through her years of experience as a competitive gymnast and dancer, Carla's vision was to create activewear that would not only look highly fashionable, but provide the kind of performance an athlete would expect from their clothing.
As a result, Carla has managed to produce some of the most beautiful fitness fashion collections that we have seen in recent years.
Today Canoan is regarded as one of the biggest fitness brands in Brazil, and this notoriety continues to grow as it expands its network of distributors around the globe in countries such as America, Canada, Australia, Russia and from Monday, the United Kingdom & Ireland.
We at Sara Da Silva are very proud to announce the news and it is one our most exciting ventures to date.
The brand which has never been officially available to buy in either the UK or the ROI goes live on the website this Monday 15th August at 8:00pm GMT
Later this month Canoan will launching their Autumn/Winter collection and will be available to buy here in late September.
Previews of this collection will be published on our news feed later this month.
The Canoan collection comes as a single size variant only, but through the extensive use of Lycra and Nylon each legging can accommodate women's sizing between UK 8-12. The potential to produce a larger size in early 2017 may happen if demand is felt from the market place.
Canoan is the first of an exciting line up of Brazilian brands to be launched on our online shop this year, and will take its place as the flagship Brazilian brand on www.sara-da-silva.com for now and into the near future.
For the inside track on the latest news on "product launches", "back in stock" notifications and upcoming events don't forget to subscribe to our regular newsletter.
The subscription window is located below on the website footer or you it be found by clicking on this link.